Meijer aligns merchandising and marketing strategies to optimize the digital shelf
Meijer is a family-owned company that operates over 220 regional supercenters in the Midwest offering a wide variety of products including groceries, clothing, footwear, furniture, jewelry, health and beauty products, housewares and pet supplies.
Meijer uses Apache Solr to power search on meijer.com. Search is the #1 way customers find products with over 2 million searches per month with 80% of customers using search for products vs 20% via navigation
Meijer initially contacted Innovent to address various system performance and relevancy issues and a successful engagement was carried out. Using Innovent’s services, Meijer quickly saw improvements in search performance and core relevancy. Building on the improved relevancy, Meijer wanted to further improve the shopper experience, respond to seasonal marketing needs as well as provide a personalized experience for loyalty program members. Merchandising was needed.